HOW THE COOKIELESS FUTURE IMPACTS PERFORMANCE MARKETING

How Machine Learning Boosts Ad TargetingAn advertising project's performance depends on where the advertisements are positioned. Managing brand safety and security and alignment, in addition to ensuring that the ad isn't shown alongside negative or non-factual material, are vital for the success of any retargeting technique.

How Machine Learning Improves Ad TargetingAn advertising project's effectiveness depends on where the advertisements are positioned. Handling brand name security and positioning, in addition to making sure that the advertisement isn't displayed next to negative or non-factual web content, are critical for the success of any kind of retargeting appr